The purpose of this module was to acquire and develop a range of skills. The aim was to produce an essay, personal project report and an evaluation.

I decided to do my essay on fashion. And my essay was going to discuss the notions of taste and fashion and their role in fuelling consumerism.

For my personal project report; I thought my personal task should be something that would improve my skills. So I decided to improve my CV; get involved in a college magazine and visit Humbrmud. I also made sure I made notes for every session I attended.

At the end I wrote the evaluation




  1. 1.   Introduction
  2. 2.   CV Writing
  3. 3.   How I developed my Communication skills
  4. 4.   Humbermud
  5. 5.   Hull Digital live
  6. 6.   1st year Media and Journalism cats session
  7. 7.   Interview
  8. 8.   Conclusion
  9. 9.   References


 Personal project brief

Considering I’m a Digital Media and Journalism student, I thought my personal task should be something that would improve all my skills throughout the period I am on the course.

The areas I took to consideration were:

  • Improve my writing skills e.g. CV writing
  • Develop my communication skills e.g. get involved in making a college magazine
  • Attend events and write a report on the events
  • Observe and help in 1st year cats sessions

I could focus on one area however all of them would be good for self improvement; because it would then develop all my weaknesses rather then just one.

In the beginning of our CATS lessons, our first few question were Where are you now?; Where you would like to be; and How you might fill the gaps?. And my answer to those questions should have been: I am an energetic and enthusiastic individual, who enjoys a challenge and achieving personal goals. I have great customer, interactive and social skills, which have helped me become the confident person I am today. Also I am an honest, reliable and punctual person and this can be seen if given the opportunity. My initial interest and career aim is to become a journalist because I like working with people, I enjoy the environment and I find the work interesting and satisfying. However in our first CATS lesson I had no answer to any of those questions. I was informed and prepared to equip myself to make the best possible decisions in CV writing workshop session. This involves finding more about myself and the opportunities that exist for me.

The first area I took to consideration was CV writing; I started with researching on the internet. I looked at different CV’s of different people and tried to improve mine.

For my personal project I decided to interact with many people as possible, in the hope of meeting new people and finding out the best opportunities for me as a journalist. I then discovered that if I want the industry to give me a job I have to have a good portfolio and a CV. So the first thing I started working on was my CV and my writing skills so the audience can engage with me.

To improve my CV writing I attended workshops in reading week which were CV writing session. In the CV writing session we went through how to write a professional CV and letters to employers. The aim was to help students chose and prepare a career route after graduation.  The key elements of creating a successful CV were making your CV look good and effective ways to present your life and achievements.

I also started working on my communication skills by getting involved in a college magazine. I meet many new students which were doing different degrees like graphic design, photography, film and media etc. The session I attended in reading week was about making a college magazine. We started with writing on a big piece of paper who is going to do what? ; like the Digital Media and Journalism student got the responsibility to write the content. We were also planning the name the magazine; we wrote many options down on the piece of paper. We decided that the name of the magazine is going to be Canvas.  And I aslo decided to create a horoscope page.

To become more sociable in the local industry I decided to visit Humbermud. The event focused on regional film- makers. Andre Renner from Nottingham’s Sonic Dub records moved successfully into feature films last year and took us through the process. The event also included a formal conference with guest speakers, an exhibition, film screening and live music. The theme of the formal conference were, is your company “Fit for Business”?

However the event also went through some of Hull School of Art and Design BA (Hons) Film and Media projects. The amazing film clips were brilliantly edited and produced.  They explored 16mmfilmmaking, digital video production and moving image design.

Peter Knaggs performs at Studio Eleven

Although throughout this process I thought to visit another conference which helped me to learn more about the local industry. The conference was called Hull Digital Live.This event started with Jon Moss the funder welcoming everybody. The first speaker was Nick Thompson who went through digitalisation and broadband speeds.  The next speaker was Peter Barron who is a director of communication and public affairs for Google in north and central Europe. Next up was Matt Brown who works as a designer in Berg. He went through two important things which were: total material exploration and you get the work you do.





And the next speaker was Simon Collison who is a designer, author and speaker. He explores CCS media queries and other methods for creating incredibly flexible adaptive layout for varying devices, viewport and orientation.  He says that responsive design is composed of three distinct parts which were: flexible grid, flexible images and media queries. Next speaker were Andreas Carlsson art director and writer who was offering business owners hands on tips.


When we got back from lunch Jaan Orvet gave a presentation about the office of the future and revolution or evolution into business.


The next speaker was Sarah Parmenter who owns a design studio. She went through iphone user interface design enlightenment and how you can delve straight into designing for this platform. She said most successful apps fulfil basic needs if you are bored.






However Anand Verma director of digital strategy at sapient interactive who went through statistics of social media growing, advertising media, digitalisation, automated interaction between data and machines. Last speaker was Brendan Dawes who is creative director for magnetic and he talked about his hopes and fears for the world and how we design for the lower case. I learned quite a lot from those people because they already are out there in the industry.

I also attended all first years Media and Journalist Cats session so I can observe and help the 1st years.

We went through:

  • Semiotics: science of signs.
  • Rhetoric: the art of effective speaking or writing.
  • Ideology: an ideology must be seen as a coherent and recognisable of beliefs.
  • Propaganda: different from persuasion because it attempts to achieve a response that furthers the desire intent of propaganda.
  • Media censorship: no one can broadcast or publish anything considered immoral or harmful information
  • Other forms of censorship:

–     freedom speech

–     Advertisers influence content

–     Audience only listen it is interesting or relevant to yourself

  • Censorship in      the UK

–     Press and broadcast are considered to be free

–     Broadcasting law control the content broadcasted







The second years student showed the first years where the Hyperfruit area was:










1st years task was to create and find content for hyperfruit website

All the second years made presentation for 1st years to help and our presentation was about:

Our task was to find 2 example of:

–     Blogs

–     Journals

–     Forums

–     Websites

–     Narratives Journalism

–     Digital derivatives of traditional forms of writing (e.g epistolary novels)

And was told to analyse the characteristics and requirements of each of the above products, and compare and contrast examples and provide a conclusion.

I also interviewed a journalist called David Windass via email.


1.  What is your occupation?

I’m a playwright, PR & communications consultant, educator and former journalist.

2.  Why did you become a journalist / teacher?

I became a journalist because I wanted to work with words and knew I had a talent for it. I was keen to work for a large newspaper because I recognised that the only way to improve, as a journalist, was to surround myself with other talented and experienced people who I could learn from. As for the teaching, somebody asked me.

3.  How long have you been teaching for?

I first did some teaching in 1995, for Hull College, and since then have delivered workshops and training for lots of different people and organisations, a lot of it based around creative writing. I returned to Hull College in 2009.

4.  What happens if you write a story that another newspaper wrote at the same time?

Generally this would happen if the story was big enough to result in a lot of coverage in different newspapers. Naturally this happens a lot; the object is to make sure that I write the definitive version that everyone holds up as the best account.

5. How do you get the latest information on your subject?

I read a lot of newspapers, trade journals and trade websites. Of these, I find Press Gazette, Hold The Front Page and Media Guardian the most useful, although websites like Mashable and The Next Web are catching my attention a lot more. I also listen to Radio 4 and Guardian podcasts that cover the media.

6.  Would you still choose this career knowing what you know now?

It’s a cliche but his career chose me. I didn’t plan any of this.

7.  What is the most outrageous story/assignment you had to cover?

It depends what you mean by outrageous. I was paid to go to Hong Kong on a massive press junket following the SARS epidemic, with food, drink and business-class treatment all the way there and back. Thousands of journalists received the same treatment, so the bill must have been outrageously and obscenely enormous. In return I wrote about seven paragraphs. I’ve also interviewed a lot of bands but what goes on tour and what goes on in a green room full of extravagant riders has to stay there, I’m afraid.

8. What are things you don’t like about current journalism practices that you wish can change?

That lots of journalists on the staff of news organisations are deskbound is a crime. Also, journalists are no longer afforded the time necessary to do really investigative work. So, I’d change that and also outlaw the use of copy and paste, which results in ‘churnalism’.



9. What is the competition like competing against other journalist for a story?

In all honesty, the journalistic community is very supportive. Decent journalists care more about the truth than they do about ‘competing’ for stories.

10. What advice do you have for a journalist student wanting to get into the field?

Remember that there are no short cuts. Learn to spell. Use a dictionary. Work hard, learn the ropes, remember what the job’s about, meet people, go out, ask the right questions, do stuff that matters, make a difference, tell the truth. I wanted to interview Jackie Goodman but she never answered me back.


This report contains a different mix of research and involvement in the local industry. There is far more research on conferences and how I made an article out of it. There are also more studies of how I improved my CV and communication skills.

In conclusion I want to conclude that I have been successful with the aim I had for my self.  I attended all workshops and achieved all my goals. The improvement indicates that I have been successful in every aim I gave my self and my disadvantage was lack of time and equipment.



(2010). HD live 2010. Available: Last accessed 16th Dec 2010.

(2010). Humbermud. Available: Last accessed 18th Dec 2010.


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