Writing for Purpose 2

Draft

The Clipper Race a Unique Opportunity

 The Clipper Race offers a truly exclusive global marketing platform for ambitions and good quality, distributing an effective blend of compelling business, media stories, government and customer commitment channels.

The only qualification Clipper crew need is a strong desire for adventure. More people have climbed Mount Everest than have sailed around the world and each year that gap broadens. The mainly non-professional crews, drawn from all walks of life, provide a unique platform for public engagement.

Robin Knox-Johnston was one of those who created the Clipper Round the World Yacht Race 15 years ago. He said: I recognised the huge potential to build something very special, in fact, unique: a global platform that not only brought together crew members from many different nationalities and walks of life but also united like-minded international destinations with a common desire to grow trade, tourism and cultural exchange through the sport of sailing.

The Clipper Race provides a unique marketing platform for international business and destination promotion at 14 high-profile ports of call in Asia, North and South America, Africa, Europe and Australasia. Partners can leverage and enhance their own brand equity in a stimulating sporting environment.

Global opportunities on six continents over eleven months Clipper 11-12 will be the world’s longest round the world yacht race at 40,000 miles. This will be the eighth edition of the Clipper Round the World Yacht Race.

The Clipper Race provides a unique platform to build brand profile and deliver key messages to a global audience.

Redrafts

Return of the Clipper Race but in Derry this time

                         Clipper round the world ocean race comes to Derry.  The 11-12 Clipper Round the World yacht Race is taking place in Derry July 2012.

Planning is underway for Derry City Council announced last year that the city will be an official host seaport welcoming the fleet in July 2012, after the final transatlantic stage of the 40,000 mile race.

Clipper 11-12 will be the world’s longest round the world yacht race. This will be the eighth edition of the Clipper Round the World Yacht Race.

The Clipper Race provides a unique platform to build brand profile and deliver key messages to a global audience.

It was designed to give ordinary people with no sailing experience a taste of adventure.

The teams will be made up of people from all walks of life and organisers hope that local men and women will also be inspired to get on board and represent their city on a global stage.

Robin Knox-Johnston , the first man to sail solo, non-stop around the world was who created the Clipper Round the World Yacht Race 15 years ago.

He said: I recognised the huge potential to build something very special, in fact, unique: a global platform that not only brought together crew members from many different nationalities and walks of life but also united like-minded international destinations with a common desire to grow trade, tourism and cultural exchange through the sport of sailing.

The Clipper Race offers a truly exclusive global marketing platform for ambitions and good quality, distributing an effective blend of compelling business, media stories, government and customer commitment channels.

final:

Return of the Clipper Race

                        The 11-12 Clipper Round the World yacht Race is taking place in Derry July 2012.

Planning is underway for Derry City Council announced last year that the city will be an official host seaport welcoming the fleet in July 2012, after the final transatlantic stage of the 40,000 mile race.

Clipper 11-12 will be the world’s longest round the world yacht race. This will be the eighth edition of the Clipper Round the World Yacht Race.

The teams will be made up of people from all walks of life and organisers hope that local men and women will also be inspired to get on board and represent their city on a global stage. The Clipper Race provides a unique platform to build brand profile and deliver key messages to a global audience. It was designed to give ordinary people with no sailing experience a taste of adventure.

Robin Knox-Johnston , the first man to sail solo, non-stop around the world was who created the Clipper Round the World Yacht Race 15 years ago.

He said: “I recognised the huge potential to build something very special, in fact, unique: a global platform that not only brought together crew members from many different nationalities and walks of life but also united like-minded international destinations with a common desire to grow trade, tourism and cultural exchange through the sport of sailing.”

The Clipper Race offers a truly exclusive global marketing platform for ambitions and good quality, distributing an effective blend of compelling business, media stories, government and customer commitment channels.

Video report

I visited Bishop Burton College on Wednesday, 13 April 2011 because Humber Sports Partnership required a series of first person video report that demonstrates participation in sports. The sport I chose was fencing. The reason why I visited Bishop Burton College was because it was an Olympic Pentathlon games going on which gave me an opportunity to make a video about fencing.  The Olympic sport of Modern Pentathlon was first established at the 5th Olympiad in Stockholm in 1912 and includes the modern sports of fencing, shooting, swimming, running and horse riding. I also did some research about what is fencing? I found out fencing is a family duel sports using bladed weapons.

After the research I wrote down my interview question and shot list so I can send it to Chris Warkup. I filmed young kids putting on their defensive jackets and masks; then they warmed- up for the fencing; next was they did some practice and proper fencing. After the fencing session we interviewed Ann Marshall the regional development officer for Yorkshire said: “By organising regular regional training at Bishop Burton College we can bring in world-class coaches for weekend or mid-week sessions and the athletes can train together as pentathletes rather than single-discipline athletes, which will benefit them enormously.

“The training camp which is planned for the summer will give regular athletes a concentrated opportunity to train in all five sports and will also be open to athletes from other parts of the country.”

After the interview I asked the fencing teacher to go through the basic moves of fencing which was really good and useful. And he suggested that when you learn to fence you are learning a sport that is fast and furious. You will find your overall fitness will improve in time; and your reaction times will improve too.

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