Independent Practice

Introduction

My aim was to independently research my own area of particular interest, and to structure projects with a clear vision of function and purpose.

I chose to design and produce an online magazine about handbags. I decided to use moonfruit.com as my platform. My online magazine must have a suitable interface design and look and feel for the chosen content. The online magazine should demonstrate clear application on magazine principles this should touch on information architecture and usability conventions. Using basic navigation and layout techniques.

The online magazine will help me to explore, experiment and innovate, building on my experience, appreciation and understanding of interactive media, and giving my work identity through choice of content, subject matter, form and medium.

Submission of work

Provide material which demonstrates a model for replicating my client project.

My management plan will include:

•           Statement of Intention

•           Work Breakdown Structure

•           Gantt Chart

•           Breakdown of roles and responsibility

•           A Risk Assessment

•           Initiation

•           Planning

•           Execution and Control

•           Closing

Statement of intention

Purpose: 

My purpose is to design and online magazine about handbags. I will use moonfruit.com as my platform. This online magazine must have a suitable interface design and look and feel for the chosen content. I also need to provide material which demonstrates a model for replicating my client project.

Objectives: 

SMART Targets (Specific, Measurable, Achievable, Relevant, Timely)

  •             Specific:

Design an online magazine about handbags October (2011)

  •            Measurable:
  • Start: with researching other magazines
  • Planning: design my own magazine by hand (scratch).
  • Finish: Design my online magazine on moonfruit.com
  •             Agreed:

My client has to agree on the tasks objectives raised before I start the magazine to make sure everything is clear so the tasks could be performed and meets its aims (The task would be on the work breakdown structure section)

  •             Realistic:

What is my budget: there is an undefined budget so I can use the best facilities to design my online magazine.

When will the online magazine be complete by: deadline January (2012)

  •             Timely:

For this project I have been given time scale for about 10 weeks and from those 10 weeks there are 10 working days, where there is 1 working day with 8 hours per day with a total of 80 hours.

 

Constraints

  • Time consuming: I have 80 hours to do my online magazine which might not be enough because I’ve other projects to do.
  • Screen display problems: The screen display is different on different technologies items e.g. iPhones, iPads, Mac’s and computers.
  • Illness: Illness can be a serious problem because you will not do work and miss your deadline.

Assumption

Time consuming: If I want to meet my deadline I have to work more then usual e.g. increase my working hours.

Screen display problem: Do more research to be able to meet my aim.

Illness:  If I am ill and unable to go to college to do work I can use a computer at home which will benefit me to meet my deadline.

Goals: My goal was to independently research my own area of particular interest, I chose to design and produce an online magazine about handbags.

Objectives: To meet my goals some objectives need to be met which will define the projects requirements which are produce an online magazine for (client project) on moonfruit; provide a model for producing an online magazine and research for (Independent Practice).

Tasks:

  1. 1.    Find content for my online magazine.
  • Home
  • Content/Index
  • Bags
  • Fashion
  • Features
  • Interviews
  • Columns
  • Adverts
  • Horoscope
  • Events
  • Reviews
  • New releases
  • Contact us
  • Login
  • About us

Final content decision

  • Home
  • Bags
  • Features
  • Fashion
  • Horoscope
  • Contact us
  1. 2.    Decide what I will call my magazine
  • Handbags
  • Baghags
  • Bagmag
  • Bags
  • Luxybags

Final decision: Bagmag

I decided to use the name baghags and make a badge out of it

  1. 3.    Decided the target audience:

Target audience:

For this website the target audience would be women and men aged 20 – 34 years old with average 2 kids, occupation predominantly skilled and a household income of £35k p/a.

  1. 4.    Research:
  • Colour
  • Consistency
  • Navigation

Colour:

  • Black
  • White
  • Brown
  • Pink

Consistency:

  • 640×480 pixels
  • Using some colour throughout my site
  • Going to keep my background colours same on each page
  • My navigation system repeats on every page in the site

Navigation:

  • Got 6 navigation bars in black

Advantage

  • Easy to create and maintain
  • Loads quickly

Disadvantage

  • Limited layout capacity
  • Confusing

Breakdown of Roles and responsibilities for this project:

Stakeholders: stakeholders are who are actively involved on the project or has the interest of the project to succeed which are me and my client Shelly Ashley

Project manager: I am the project manager because this is my chosen project

Contractors: I would do the tasks so my project is successful.

Planning

brainstorm

ideas

leaflet

t-shirt

badge

fonts

advertfeature

front cover

horoscope

online layout –

Evaluation

In this evaluation I want to evaluate that my aim to this independent practice/ client project was to produce an online magazine about handbags suitable for its intended audience.

My aim is to design an online magazine for Shelly Ashley using moonfruit.com as my platform and write content for it. The online magazine must have a suitable interface design and look and feel for chosen content. The magazine should demonstrate clear application on web design principles this should touch on information architecture and usability conventions. Using basic navigation and layout techniques.

My client was called Shelly Ashley. I am going to write about my personal progress; my strength and weaknesses.

What I have learned throughout this time were; that it isn’t easy to get an audience to an online magazine. You have to work very hard, carry out successful planning and do loads of research to get it going.

The techniques I used throughout this project were; focus on the audience and give them priority. The second technique was to get my navigation perfect and useable.

To get my audience attracted to my magazine is by keeping it simple because cutting out the overloaded adverts and clutter on a magazine can make the primary message easily understood by the consumers.

The reason I know why my techniques have been appropriate and effective is because my client was very happy with the new outcome and wanted to show her boyfriend the BagMag.

Any skills that I have used before would be writing short and simple. There is no need to write extensive article to confuse people. Successful articles generally are about 300 words so I would follow that rule. I wrote my article in clear simple language so that everybody understands and my content need to be up to date so my audiences can easily use my content to help solve a question or a problem they might have.

The person who influenced me during this time was Paul Dennis. When he came over to meet us he gave us tips about branding design, logos, websites, advertising, packaging and photography.

The message I would give to the audience would be comment on my magazine and tell me what is good and bad about it.

My project has been done successfully. The reason why it has been successful is because I worked as an individual and did sufficient planning and loads of research to get this magazine together.  I didn’t have a problem of people not turning up and wasting time

My personal progress was I became confident and I had planned sufficiently for my work to enable me to achieve my goals.  I became positive and I knew how to improve my performance in most circumstances.

I would say my strength would be working as an individual because then you got everything in control and you have fewer problems.

I would say doing independent research would be my strength because I like visiting different places and finding new information. My progress was I went to the library to get some books for research which was very useful and important. My weakness were me feeling uncomfortable talking to strangers down Newland Avenue and finding clients.

The problem I faced was people never answering my emails. Major confusion over two projects put together and not knowing which part goes where. Everything being time consuming so I never got the time to design the page bags and contact us. The last problem I had was Zoho wont log me on and it wants me to make a new account so I had to draw half of my Gant chart which looks so unprofessional.

If I could change anything I would add more content to my magazine.

To get a better grade my work needs to be accurately deployed. My work needs excellent grasp of theoretical conceptual elements.  My work needs to have good integration of theory and information in pursuit of the assessed work objectives.

Final outcome : www.bagmag.moonfruit.com

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